Step one: Open the customize panel
Step two: Scroll down and select ‘Add a new page’
Step three: Change page type
Click on the arrow and change the page type to “Redirect”
Step four: Fill in the form
- Show a link to this page - makes the theme display a link automatically (make sure you add a title!)
- Page URL - sets the name of the custom page on your blog
- Redirect to - what website you want to point to
Then click ‘Save' and you're done!
We’ve also got a tutorial on adding links to your description/sidebar.